UX Lab

The first of its kind in the UAE government

Launched in late 2018 and also the first of its kind, the TRA User Experience Lab was established to optimize government applications and services in all of its shapes and forms whether it being on the web, smartphone, or on service booths.

Advanced global methodologies are implemented in the user experience lab to ensure that websites and smart applications consider the characteristics of users and meet the needs of enterprises to access services to the highest levels of ease and usability.

The lab provides comprehensive and integrated mechanisms and tests conducted by specialized teams with the participation of the stakeholders in each project, and by the presence and participation of real users representing various personas.